Warner Bros. Discovery is shuttering Boomerang, a streaming service devoted to traditional cartoons, according to The Hollywood Reporter. The platform began as a digital cable channel again in 2000 earlier than increasing to a streaming platform in 2017.
Boomerang will formally stop operations on September 30, giving subscribers round two months to rapidly binge each Looney Tunes, Tom and Jerry and Scooby-Doo cartoon. Nonetheless, some content material will likely be folded into Max. The linear channel will proceed to function through cable and satellite tv for pc suppliers, reaching an estimated 26 million houses.
Moreover, Boomerang subscribers will likely be grandfathered into Max’s ad-free tier “with no change” to the subscription value “till additional discover,” in line with an electronic mail despatched to customers. That’s a dang whole lot, as Boomerang prices $6 monthly and Max’s ad-free plan currently costs $17 per month.
Max, nonetheless, is already dwelling to a lot of the identical programming as Boomerang. This consists of Looney Tunes shorts, a number of Scooby-Doo reveals, Tom and Jerry and The Flintstones, amongst others. It’s additionally dwelling to the complete catalog of Cartoon Community reveals and loads of DC animated collection, like Harley Quinn.
The corporate hasn’t specified which reveals and flicks could be making the transfer to Max, merely telling subscribers that “some Boomerang content material is probably not accessible” after September 30.
Boomerang isn’t the one cartoon-adjacent streaming platform on the chopping block. Child-friendly Noggin shut down earlier this year after layoffs at mother or father firm Paramount International. On the upside, Disney+ has loads of cartoons, given the pedigree, and the identical goes for Netflix and Prime Video.
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