Google is reportedly constructing new AI-powered chatbots primarily based on celebrities and YouTube influencers. The concept isn’t groundbreaking — startups like Character.ai and firms like Meta have merchandise like this — however neither is thus far.
Google’s celeb chatbots might be powered by the corporate’s Gemini household of huge language fashions in line with The Info, which on Monday. The corporate is attempting to strike partnerships with influencers in addition to celebrities, and can also be engaged on a function that can let folks create their very own chatbots just by describing their personalities and look — one thing that Character.ai already . A enjoyable reality: Noam Shazeer, one of many co-founders of Character.ai, is a former Google engineer and of “transformers,” the elemental tech that made in the present day’s generative AI doable.
It isn’t but clear which celebrities or influencers Google may associate with. Meta’s chatbots, as an example, are primarily based on personalities like TikTok star Charli D’Amelio, YouTube phenomenon Mr. Beast, Snoop Dogg, Tom Brady and Paris Hilton amongst others, whereas Character.ai’s characters embrace politicians, philosophers, fictional characters, and even objects like a block of cheese that talks. Google’s mission is reportedly being led by a longtime government known as Ryan Germick who works on Google Doodles, and a group of ten.
It additionally seems like Google’s bots could possibly be simply an experiment — in line with the report, the bots may solely present up on Google Labs, the corporate’s web site for experimental merchandise, as an alternative of being obtainable extra broadly.
It isn’t clear why Google’s doing this. Meta’s AI chatbots primarily based on celebrities by no means actually took off regardless of the corporate stuffing them in each product it makes. As The Info identified, the corporate’s chatbot primarily based on Snoop Dogg has solely 15,000 followers on Instagram in contrast with 87.5 million followers who comply with the human rapper.
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