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Are Fitbit units nonetheless value shopping for in 2024?

Key Takeaways

  • Most of Fitbit’s finest options can be found on the Pixel Watch 2.
  • The corporate did not too long ago element Fitbit Labs, however the service does not have a launch date but.
  • In latest months, Fitbit units have suffered from points like service outages, discontinued options, and lack of assist.



Google acquired Fitbit barely greater than three years ago at this point. Since then, we have seen loads of Fitbit options trickle their solution to Google’s merchandise. The Google Pixel Watch 2 is ripe with Fitbit options, a lot in order that Cam Bunton, who reviewed the Pixel Watch 2 for Pocket-lint, dubbed it a “Fitbit in disguise.”

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When Google picked up Fitbit, some surmised that it did so, partly, to fast-track its health-tracking options and profit from Fitbit’s healthcare ties. On the time, the search big wasn’t straight competing with Apple and Samsung in that area, so buying an organization that had been doing effectively within the area for many years made sense. However the place does that depart Fitbit now? Not like with Garmin, the reply isn’t so easy.



fitbit versa 4What’s going on with Fitbit?

Whereas Google’s touches are exhibiting up on Fitbit units, it nearly appears like an afterthought. AI is the first Google tech that has trickled into Fitbit, which is not stunning. Introduced in October 2023, Fitbit Labs (which can solely be accessible to Premium subscribers) will use AI that will help you perceive the information it gathers, giving extra in-depth well being insights and training tailor-made to your particular wants. Google initially mentioned this could launch in early 2024, however as of but, there’s been no phrase on when precisely it is going to be accessible for customers.

Whereas Google’s touches are exhibiting up on Fitbit units, it nearly appears like an afterthought. AI is the first Google tech that has trickled into Fitbit, which is not stunning.


Past Fitbit Labs, the main focus appears to be on Google’s wearables and fewer so on Fitbit’s. There have not been many releases from bearing the Fitbit identify. Exterior of the kid-focused Fitbit Ace LTE, the newest mainline tracker Fitbit introduced was Charge 6 again in September 2023. Whereas the Cost 6 definitely has a number of wins, it’s a dear possibility for a health tracker and lags behind different choices, partly due to the reliance on subscriptions.

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Fitbit has additionally been riddled with problems over the previous few years. There have been a number of main service outages within the final 12 months, it sundown the extremely in style neighborhood options and Challenges, and it quietly stopped promoting units in over a dozen international locations. Some customers additionally talked about {that a} firmware replace killed their health tracker’s battery life. Most not too long ago, Google removed all third-party apps and clock faces in Europe as a result of regulatory points. In speaking to pals with Fitbits, they’ve talked about what number of points they’ve had the previous few years and the way there may be restricted assist for his or her merchandise as effectively.

Fitbit has additionally been riddled with issues over the previous few years. There have been a number of main service outages within the final 12 months, it sundown the extremely in style neighborhood options and Challenges, and it quietly stopped promoting units in over a dozen international locations.


All of these points are definitely regarding and make us query what is going on with the corporate. It appears like Google is making an attempt to push clients to Google wearables whereas borrowing the well being tech that made Fitbit so nice for thus lengthy.

Fitbit Luxe on a lady's wristIs Fitbit value shopping for in 2024?

Realizing all the problems plaguing the model, it begs the query of whether or not Fitbits are value shopping for at this level. Whereas most firms are extra centered on higher-end smartwatches, which was not Fitbit’s forte, there are nonetheless a lot of nice health tracker choices.

Amazfit is a superb finances model for health trackers (and extra superior smartwatches), and each Polar and Garmin make a handful of health trackers as effectively. Plus, Apple and Samsung, whereas extra smartwatch-focused, provide most of the similar options as Fitbit.


With so many different choices available on the market which might be actively receiving assist and new options and never experiencing main outages, it is laborious to counsel a Fitbit. Plus, I’ve by no means been a fan of the subscription model of Fitbit. The choices above provide you with sturdy entry to well being and health monitoring and steering with out paying for a subscription on prime of the payment to buy the wearable to start with. Whereas there are definitely worthy Fitbits nonetheless available on the market, we might counsel spending your cash on a tool that’s extra prone to get long-term assist and permits you to use it with none further charges.

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