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Why it is by no means a very good time to purchase a model new TV

Key Takeaways

  • New TV fashions flood the market year-round, resulting in swift value drops, benefiting shoppers.
  • Naming conventions round TVs are designed to drive demand and confuse consumers into pondering they want one thing new.
  • Competitors drives innovation, which suggests it will be onerous to maintain up with the newest TV tech.



New tech is difficult to withstand. Whether or not it is a phone, laptop computer, watch, gaming console, or perhaps a smart TV, one thing new and glossy with loads of buzzwords that prices approach an excessive amount of cash is one way or the other, inexplicably, wildly tempting.

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Whereas nearly each new piece of tech that comes out is not price shopping for when it is first supplied, TVs are among the many most wasteful purchases. It is not fairly the identical as shopping for a brand new automotive (though the price is likely to be related in some instances), however it’s definitely not clever to dump all of your cash on a brand-new mannequin.

I am not saying purchase a used TV by any means; that is likely to be price it in some instances, however the argument that is being put forth right here is that it’s essential wait, at the least six months, to purchase a particular TV after it has been launched. Avoid model new ones. Here is why.



The TV market is saturated

Thank goodness for competitors

Samsung QN900D 8K TV (6)

There is not at all times a ton of freedom and selection inside the tech business, particularly relating to social media platforms and smartphone operating systems (in some instances, there is no such thing as a alternative). And even if you do have restricted choices, aligning your self with a particular model or firm tends to make choices for you sooner or later. Nevertheless, TVs are one space of the electronics world the place there’s really fairly a little bit of competitors, and that novelty fosters innovation and progress, affording shoppers extra choices.


TVs are in a crowded market, with business leaders in Samsung, Sony, and LG making high-end TVs. Firms like Hisense and TCL provide loads of worth and improvements , whereas large names like Amazon, Walmart, and Finest Purchase all have their very own in-house TV manufacturers. All of that is higher for the buyer, notably as shopping for a TV means deciding on dimension, display screen sort, working system, video and audio formatting, gaming specs, digital assistants, and sound high quality.

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It additionally means although that each firm goes to repeatedly work in direction of advancing their very own tech whereas seeking to others to match what they’re doing. The velocity at which innovation takes place is fairly fast, and in the event you’re shopping for a brand new TV right now, it might not be so new in just a few months’ time.

TVs come out repeatedly

New fashions are launched 12 months spherical

Apple TV Plus Showing Dark Matter preview on Samsung TV


A brand new TV is not the identical as a brand new telephone and even new Bluetooth speaker or headphones; it is merely not as uncommon and distinctive. TVs come out all year long, yearly, which signifies that if you purchase a brand-new TV, there’s an much more model new one coming down the highway from that very same firm and plenty of others.

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When fashions are so typically launched, it turns into tougher and tougher to pinpoint what precisely “new” means. A 2024 TV in the mean time is new, however it might not be that new in 4 months as fall rolls round and the 12 months nears an finish. Nevertheless, shopping for a 2024 TV because the calendar rolls over to 2025 is probably going to supply unbelievable worth. The value will seemingly drop, but when it is a later-year mannequin, you may nonetheless have some high-end tech. When a brand new TV is launched, it could solely be barely sooner, or barely extra highly effective, or barely extra accessible. The variations may be imperceptible, particularly in the event you’re evaluating it to a TV that is nonetheless solely a few years outdated.


Costs drop shortly and infrequently

Look forward to good offers

Memorial Day TV sale

Shopping for something brand-new means seemingly paying essentially the most cash attainable for that merchandise. It is by no means going to get any “newer,” and in time, extra fashions will exchange it, and it’ll ultimately go on sale. One TV or one other will at all times be on sale, they usually are likely to observe the standard sale cycles all year long, with fashions discounted on Prime Day, Black Friday, after Christmas and New Years.

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At this very second of writing, Finest Purchase is providing $300 off a 75-inch Samsung QLED TV, albeit a 2023 mannequin. Amazon is providing $500 off a 65-inch OLED TV from final 12 months, whereas you may as well get an 85-inch Bravia mini-LED TV instantly from Sony for $3,600, which is $400 off its retail worth.


These aren’t precisely low cost, however there are reductions that exist. Whether or not these listed retail costs are actually that widespread is one other matter, however there’s at all times a deal accessible and cash to save lots of if you’re purchasing for a TV –just do not search for the most recent possibility.

Advertising phrases cloud innovation

Samsung 4K 8K QLED TVs compared image 1

Nearly ten years in the past, Samsung wowed tech shoppers when it launched a quantum-LED TV. It options peak ranges of brightness and vivid element on a display screen utilizing quantum dots to boost the TV’s picture.

The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure, however it was additionally there to sound cool.


It was the way forward for LED screens, boasting an much more awe-inspiring spectrum of pop and coloration. The factor about these so-called QLED TVs, nonetheless, was that the ‘quantum’ was as a lot a advertising and marketing time period because it was a science time period, if no more. The ‘Q’ in ‘QLED’ served to explain the kind of TV, sure, however it was additionally there to sound cool.

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It labored. Many corporations make QLED TVs now, however Samsung additionally makes neo-QLED TVs. LG has lengthy championed OLED TVs, however additionally they make OLED evoTVs. TCL gives QLED TVs, professional QLED TVs, and premium QD mini-LED TVs: they’re all excellent, so in case your one or two-year-old TCL TV would not have a superlative in entrance of its description, do not go and dump it for one thing new. These phrases do point out the kind of TV and provide some degree of description, however additionally they exist to each encourage awe and confusion, making it look like it is one thing greater, grander, and extra particular than you personal proper now. Do not get sucked in.


Newness is relative and fleeting

What’s this sense?

Boost TV picture quality

What’s inquisitive about TVs is there aren’t the identical causes for desirous to personal a model new one as there are with different merchandise. With smartphones, there comes some feeling of delight when shopping for a brand new one upon launch (despite the fact that that is not the very best thought, both). With video video games, you may be paying the best value attainable, however it may be a very long time to attend for a value drop, and if you wish to play it, it is best to play it.


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There’s not precisely delight or objective relating to shopping for a TV upon its launch. It is not a telephone you carry with you or earbuds you is likely to be exhibiting off. It is a big, static piece of tech that is loved solely by these within the instant house. Perhaps you are getting ready for a giant watch social gathering for some tv occasion just like the Tremendous Bowl, however generally, there is no early adopter profit. Most individuals aren’t ready to take a look at a TV and shortly decide the particular mannequin and 12 months. There simply is not a lot standing that comes with it, except you are super-rich and have some wild theater setup.

Do not go speeding to purchase the following scorching factor.

It would not take lengthy for a brand-new TV to develop into lower than model new. Prices drop shortly, and know-how continues to advance, however a high quality TV will serve you at the least for just a few years. Do not go speeding to purchase the following scorching factor.

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